I’ve even come across listings when searching for diamond jewelry only to realize that what is being sold is a diamond simulant. And let me tell you this is just the tip of the iceberg.īesides blatant misrepresentation of product images, there are even more problems like unreliable grading reports (or certifications as the sellers on Amazon call it), unclear specifications and fake reviews. The scumbag sellers on Amazon use stock photos instead of actual images.ĭoes it resemble the clear, sparkling center stones you see in those listings? Contrary to what is being shown in the listing, this is what your engagement ring will look like when you buy an I2 clarity diamond.
Here’s how an accurately GIA graded I2 diamond looks like in real life.
#Amazon halo reddit professional#
If you look at the listings above, do you notice that each of these listings show a ring with a near flawless center diamond? Next, read the descriptions and look at the extremely low clarity that the diamonds have.Īs a professional in the industry, I can tell you that an I2 diamond will NEVER look anything close to what you see in the listings. Instead, individual sellers use Amazon as a platform to reach shoppers by listing their goods there.Īnd I take an issue with how the product details are being listed. Unlike other online jewelry distributors, Amazon does not sell diamonds themselves. Results returned when I searched “solitaire diamond ring” on. In many cases, these are purposely crafted to misrepresent the diamond’s quality and to trick unsuspecting consumers. That’s because of the vague titles and misleading product descriptions in the listings. The fact is, is one of the worst places to buy a diamond engagement ring despite what most people think. If you think everything is going to be fine and dandy when shopping at Amazon, you are in for a huge shocker. The Ugly Truth Behind Buying Diamond Rings at They offer a flexible financing system where shoppers can pay for a purchase via a zero interest installment plan for products above a certain value. Lastly, Amazon may appeal to people who are looking to finance a huge purchase without incurring substantial credit costs. If you aren’t satisfied with the product, you can always return it for a refund. On top of that, Amazon offers a money-back guarantee for jewelry purchases which removes the risk the consumer takes. This gives people the perception that they can get “better deals” when buying diamond jewelry (although this is actually a misconception). On top of that, they are a company most people are familiar with and already trust.Īs an e-commerce platform, Amazon can operate with narrow profit margins because of their high sales volume. However, one fundamental reason behind Amazon’s success is that they do a thorough job in creating a safe environment for shoppers.
Naturally, the high price tags will induce some skepticism and fear in many buyers.
Search results for diamond engagement rings on ĭiamonds are expensive and when it comes to buying an engagement ring, we are talking about prices in the realm of 4 or even 5 digit figures. When it comes to jewelry, you can find silver, gold, diamonds being listed separated for men and women, categorized by price and even by occasion of use. They sell everything from books, toys, clothing to electronics and whatever you can think of. Why Do People Think Buying Jewelry on Amazon is a Good Idea?Īmazon can be considered the bazaar of the internet. We will look at product quality, prices and the ease of shopping to see how Amazon fares when it comes to selling engagement rings. In this article, we will review what Amazon has to offer and how it compares to other online vendors. In fact, in almost any industry that Amazon enters, they disrupt and create a real impact on traditional businesses.īut what about the diamond and engagement ring industry? Has Amazon created a compelling marketplace for consumers to buy diamond rings? Can you find good deals for diamond jewelry on Amazon or are the listings a value trap for the uneducated consumer? Amazon is one of the biggest tech giants who is responsible for disrupting the retail market and I’m pretty sure they need no introduction.įrom electronics, fashion, hardware, baby products to home improvement, you can find almost anything on Amazon. Globally, the rise of e-commerce and online shopping trends have changed the way consumers shop. Is a great place to shop for diamond jewelry?
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